Under 30s in the UK: has your consumer behaviour changed, and if so, why?

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We’re keen to hear from people aged 30 and under in the UK about whether they have noticed changes in their consumer behaviour and attitudes, and if so, what these look like and what has inspired them.

We’re interested to hear whether young people are trying to be more frugal, or more conscious of the environment, social justice or other political causes when shopping for fashion, homewares, cosmetics, health treatments, or travel. And more broadly, whether they have adjusted their views on subjects such as consumerism, economic growth, and personal wealth creation.

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Whether you think your overall attitude has changed, you’re trying to consume less, buy mostly second-hand, are primarily focused on spending less overall, or would like to change your consumer behaviour but aren’t because of practical obstacles, we’d like to hear from you.

This Community callout closed on 15 January 2024.

  • You can see the article that included respondents to this callout here.

  • You can contribute to open Community callouts here or Share a story here.

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